Key Market Entry Strategies
Direct-to-Consumer (D2C)
Establish direct relationships with international customers through:
- Custom e-commerce website
- Local domain adaptation
- Direct marketing campaigns
- Own fulfillment network
Marketplace Integration
Leverage established platforms like:
- Amazon Global Selling
- Alibaba/AliExpress
- Regional marketplaces
- Vertical-specific platforms
Strategic Partnerships
Collaborate with local entities through:
- Joint ventures
- Distribution agreements
- Licensing arrangements
- Local retail partnerships
Strategy Comparison
| Strategy | Control Level | Investment | Time to Market | Risk Level |
|---|---|---|---|---|
| D2C | High | High | Slow | High |
| Marketplace | Low | Low | Fast | Low |
| Partnerships | Medium | Medium | Medium | Medium |
Implementation Checklist
Market Research & Analysis
Strategy Selection
Legal & Compliance Review
Resource Allocation
Implementation Timeline